myggie

Industry

Behavioral Healthcare

Company

Pratt Institute

Timeline

2026

Services

0-1 Design, Somatic Mapping, No-Choice Architecture

Personalization starts with feeling safe 

Story

Myggie was built for the moment before you can ask for help. Not the moment you realize you're struggling, but the one right before it, when your brain goes quiet and everything feels like too much. The goal was simple and specific: get someone from that moment back to baseline without asking them to do anything they can't do.

Challenge

Therapy is one hour a week. In the other 167, people are on their own. When a real crisis hits, the brain doesn't cooperate. You can't remember your coping tools. You can't make a decision. You can't think your way through it, which is exactly when every existing app asks you to. Headspace, Calm, BetterHelp, they're all built for someone calm enough to browse, choose, and engage. None of them are designed for the moment you're not.

Solution

The answer wasn't more tools. It was removing the need to choose at all. Myggie is built on No-Choice Architecture. While calm, users map their crisis signals: racing heart, shallow breathing, tunnel vision. That's the only time the app asks them to think. When a crisis hits, Myggie takes over, selects an intervention, and cycles through tools until they return to baseline. No menus. No browsing. No decisions.

Thinking in systems while designing for human behavior

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